A great visual solution begins life with a great brief. I can help you craft your visual brief, and provide you with competitor research and analysis, through to working out your visual tone of voice, creating a narrative for a campaign or article. 

The first stage towards a visual solution often comprises mood boards, like the ones above. 

Identifying the right tone of voice is key.

Various routes are considered, before creating a suite of elements - colour palettes, photography style, motifs and textures - for application across chosen media.

 © Sally Williams